by fernando lamounier
From FIFA streams to a nine‑figure empire—uncover KSI’s strategy
65% of KSI’s $100M comes from Prime Hydration & Misfits Boxing.
2008–2025: Four growth phases that scaled his net worth.
Diversification, partnerships, IP ownership & community.
Diversify across media, beverages & real estate 2. Partner with top influencers for joint growth
Own IP: music rights & product formulas 4. Engage community as true stakeholders
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